Finding Sponsors for a Production: A Comprehensive Guide

Producing a play, film, or other type of production can be a daunting task, especially when it comes to securing funding. Sponsors can provide the financial backing necessary to bring a production to life, but finding them can be a challenge. In this article, we will explore the diverse perspectives involved in finding sponsors for a production and provide a comprehensive guide to help you succeed.

Understanding the Perspective of Sponsors

Before diving into the specifics of finding sponsors, it’s important to understand their perspective. Sponsors are typically businesses looking to gain exposure and promote their brand. They want to align themselves with productions that reflect their values and attract their target audience. As such, it’s important to tailor your approach to sponsors accordingly.

One strategy is to research potential sponsors and identify those that align with the themes and messages of your production. For example, if your play focuses on mental health, consider reaching out to organizations that support mental health initiatives. This not only increases the likelihood of securing funding but also establishes a genuine connection between your production and the sponsor.

Another important consideration is the level of exposure sponsors can expect from your production. Make sure to highlight the various marketing opportunities available, such as logos on promotional materials, mentions in press releases, and social media shoutouts. Be sure to also offer perks such as complimentary tickets or VIP experiences to incentivize sponsorship.

Understanding the Perspective of the Audience

While sponsors are an important piece of the puzzle, it’s also crucial to consider the perspective of the audience. Productions should be created with the audience in mind, and the same goes for sponsorship. Be mindful of the potential impact that sponsorships may have on the audience’s perception of the production.

For example, if a production is sponsored by a corporation with a controversial history or questionable practices, this may negatively affect the audience’s perception of the production. On the other hand, partnering with a sponsor that has a positive reputation and values that align with the production can enhance the audience’s experience and create a stronger connection with the production.

Understanding the Perspective of the Production Team

Finally, it’s important to consider the perspective of the production team. Producing a production involves a lot of hard work and dedication, and it’s important to ensure that sponsorships align with the team’s vision and values.

It’s important to establish clear guidelines and expectations for sponsorships early on in the production process. This includes outlining sponsor benefits and limitations, as well as any potential conflicts of interest. This ensures that the production team is comfortable with the sponsorship arrangements and can focus on creating a successful production without any distractions or concerns.

Where to find people interested in sponsoring your film

Keep in mind that this article is talking about sponsors, not investors. The difference is that the former ones don’t look for getting their money back, but to back up a project they believe in. So, the best way to find people interested in your project is to look for other projects similar to yours and see who is financing them.

You could run a deep study on crowdfunding platforms and investigate who is interested in them and how are they engaging. Then, create a database of everyone you found, and search them. Find out what interests they have, how they interact with their own audience, what are their businesses like.

Then, create cool material to show them, tell them why you are passionate about your project. You need to have all your pieces together so they see it’s a solid bet and that they’re not wasting their money.

High quality media kit, backstage material and making off scenes. Scripts, a list of everyone involved and other sponsors onboard.

A good calendar of expected deadlines and the marketing strategy you’re going to run once the productionis ready.

If they are going to add money to the funding, they will want to know the details of how you’re going to make it big and spread the word.

You need to put effort and attention to the marketing side, which is something very often neglected. Take care of it and put together a good dossier you can share with your potential sponsors.


Finding sponsors for a production involves a multifaceted approach that considers the perspectives of sponsors, the audience, and the production team. By tailoring your approach to each of these perspectives, you can increase the likelihood of securing funding and creating a successful production that resonates with your audience. Remember to research potential sponsors, highlight marketing opportunities, consider the impact on the audience, and establish clear guidelines for the production team. With this comprehensive guide, you can confidently navigate the process of finding sponsors for your next production.

If you need more advise, reach out here!

Published by Mar Garcia

Founder of TBM Horror Digital Marketing // Head of PR, Digital Marketing & Connections

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