All you need to promote your YouTube channel —and succeed.

Cover image 

As part of the audience myself, there are videos I scroll down because the feature image doesn’t show me enough or I don’t find it aligned with what I’m looking for. If I’m looking for some psychology subject, I don’t click on a video with an eclectic pink pattern under the text, or if the person in the picture doesn’t look serious to me.

Have you ever stopped to think about how your cover images are performing? There are some amazing ones. The ones from creators who know what they are doing. That’s the first thing you need to fix. 

Snippets

If you draw traffic to your videos from social media, create snippets of your video that give some value or entertainment, in a way that people want more and actually go check out your full video.

However, the snippets need to be adapted to every social media ratio. No cut edges, no people out of the frame, and no blurry images (if possible).

We live in a super rushed era in which the attention span of someone scrolling videos is, if lucky, two seconds. What do you say in two seconds? Nothing, it’s not about what you say but the emotional first impression they get after scrolling to your post.

Trailer

Create a cool trailer for your Youtube channel. You can hire a freelance video editor to create a great one if you don’t know how to do it. If you can’t pay for it, look for a tutorial on Youtube. There are some simple, good editors online. 

Comments on!

Set your comments “on”. Youtube penalizes you if you have them off. You always have the option of enabling a filter for offensive comments. It works pretty well. 

Make it shareable

If you share them on Tiktok, allow people to duet them. They love it if it’s good material and it’s a way to organically grow the eyes on your content. And why not? I see lots of them that you cannot do it, and I can’t find a logical answer to that from a marketer’s point of view.

Beware of the commercial rights of music!

If you want to add music, if you have a business account, the platform already filters the tracks for commercial use. One less thing to worry about. 

Crossed platforms

Share the videos on Reels. The audience is normally higher by far. At least in our campaigns, Instagram keeps on being a leader in reach. TikTok rarely converts into sales. It all depends on what you are selling or offering.

Encourage the subscribers

Create a standalone video encouraging people to subscribe. Share it as an ad but cool enough to be interesting. 

SEO

Let’s talk descriptions. 

*Deep breathe.*

Do you know how many times I have been looking for information about a creator or a podcaster and the “About” is EMPTY? Sometimes not even the social media links. 

Let’s go back to the good practices of bios:

Who am I?
What do I do?
What do I offer you in my channel?
Where to find me.

Hashtags and tags

Now, on your videos. Remember to add the proper tags and hashtags. It’s important, even more on Youtube, since The study by Google found that including a hashtag in a video title or description increased the number of views by 26%. And, when looking at comments, videos with hashtags included had 14% more engagement than those without hashtags. 

The descriptions have to be captivating. For example, if you are a podcast, people many time don’t much care about who your guest is, they are interested in what you’re talking about and what’s the bite for them in the conversation.

Think of it, how many times you have searched for a podcast episode about something you wanted to learn or gain wisdom about, and you just didn’t care what podcast or what hosts were present in that episode? You just want the information. 

If searching for the same subject, you come down to them several times, you will end up creating a bond with that specific creator or host.

Well, then if it happens to you, my friend, it happens to a lot more people too. What do we learn from this? The first lines cannot be a boring bio about your guest. The first line and maybe two lines have to be something very catchy. 

“Everything this person knows about haunted houses!!” 

You name them, but you’re also saying why they’re cool to listen to. Believe me, this will take you the long way. 

Length

The length, mon ami. When the interviews are more than 40 min, break them down, because people tend to scroll past when they see the video is too long. At the end of the first part, you can link the second one. 

Again, Youtube states that the best length for a video is 8 min. Alright, when you’re interviewing that’s not possible. But you can upload a long one and another one in parts of 15 min. People will follow through if they’re interested, or if it’s an important video you can also create a playlist, so videos autoplay one after another and you will favor the algorithm odds towards you since Youtube will register that:

  • Your video length is ideal
  • People stay during the entire video
  • They play the next video
  • They watch several videos in a short period of time, in a row

Extra tips:

  1. If you don’t have a website, create one. Even if it’s a simple WordPress one. It’s necessary to put all your info together. There’s nothing more annoying than when I’m searching for someone and I have to jump from one social media to the next to put all the pieces together, and still don’t quite understand all their magnitude.

    I do it because it’s my job. Someone who just wants to listen to a video or are pretty interested in you, won’t.

    Nowadays it couldn’t be easier. Just trust me on this, okay?
  2. Email list. Start one. You can offer special episodes only subscribers will receive. You need to own your audience, you can’t put all your eggs in one basket and depend on algorithms. What will happen if some day Youtube no longer exists? Stranger things have happened.

    What happened when a few months ago Instagram broke down for a few hours? Holy crackers, hell broke loose among the influencers and creators that had only aimed for that platform.

    Don’t be like them. Own the power of communicating with your audience even if the platform gods shut them down from tonight to tomorrow morning. You can always email all of them and say “hey! Don’t worry, you can find us on our website with all our episodes available online!”

    You’ll need:

    – One leading magnet (what special goodie you give them in exchange for their email)
    – A cool landing page to collect their emails
    – An account on an email management software like Mailchimp. Free plans are pretty wide at the beginning, and if you need more it’s because you’re already making money and you’ll be alright with paying a fee to the guys who allow you to make that money, capiche?

    If you’re insecure, just collect the emails and say hi every now and then with a little gift for them, until you put your guts together to start an actual plan or funnel for your email list. I’ll talk about this another time because I don’t want to distract your attention now that I have it.
  3. Merch.
    Nothing cooler than wearing a hoodie of your favorite podcast, show or brand, isn’t it? You have several websites that print on demand and it will cost you zero. What on earth are you waiting for? I found Teespring to be the best for us, but that’s up to you. (Say thanks to Teespring for the free shoutout!)
  4. Find support from your loyal fans. Patreon seems to be popular but it’s losing a lot of clients and users since it has a lot of voids. A jolly ol’ Paypal subscription will do the job and avoid several headaches. Everyone understands automatic payments on Paypal, but some people still think that Patreon is an old Greek emperor. Make it as easy for them as you humanly can.
  5. Cross-promote with others. Reciprocity is great to cross audiences. They are normally happy to help.
  6. Share your video with the proper people, in case they’re interested in having a look and sharing it, but don’t be that person that sends you a DM without even knowing your name, with a link saying “support us!! Watch and like!!”

    I have even ended up muting accounts that I followed to support, but then they DMed me constantly with a link and “We have a new video! Watch it!!”

    I always think hum… nope? LOL I do, because I don’t want to be rude, but I find it annoying. That doesn’t mean you can’t pitch a few influential people and reach out respectfully and get some high-quality backlinks. Good! Just don’t be a pain. You’ll loose all your effort. Off the window. 

If you put time and effort into all the above, you will slowly increase your audience in an organic way, and they will stay with you. It’s true that there’s a lot of material out there, but most of it is trash. I scroll episodes on Spotify like there’s no tomorrow because many of them don’t say anything of value.

They just talk about themselves and why they are awesome. I don’t care, I have a goal and I’m not getting it through you, so I can’t lose my time. Be smarter than that.

Also, consider all the people that can’t stop watching a video, like me. Extract the audio and upload it into a Spotify, Google Podcasts or Apple Podcasts version. Otherwise, you’re losing a huge audience. 

And remember to update your website. 

If you need more help or a campaign tailored specifically for you, reach out! 

Do you want us to take care of the tedious marketing part?

If you want the best place to advertise your horror content fast and efficiently, you’re looking for SLASHER

Conquer your dreams

Break down your dream and conquer it one bite at a time

The problem with big dreams is that they look so big. And overwhelming. We don’t know where to start. 

The first excuse we tell ourselves is “I have no time”.

Have you actually stopped and gone through your schedule? We lose hours and hours in front of our phones, sleeping too much, and watching TV. We always have time for that. We always have time to scroll on Tiktok, and when we realize it, half an hour went by.

In half an hour you had time to write a full draft of an article, start a connection on social media, or plan a new project.

The boldest acceptance you can do is to tell yourself you’re just lazy to take action. Scared of taking a big step, lost in regard to looking for resources or mentors. And inspiration. 

Waiting for motivation and inspiration is a huge mistake, Picasso said “Inspiration catches you while working.”

You have to consider your time as a countdown of material life. You got 24h a day. If you’re wasting hours and hours that don’t bring you any kind of outcome, how will you feel when, ten years from now, you pile up all those hours and realize you’ve lost YEARS of your life doing literally “nothing”, while you complained you had no time?

Human psyche… it’s fascinating.

We look at our big dream(s) and think we will never make it there, without realizing it’s the little steps what take you to the peak of the mountain. 

I understand first hand the situation where you are exhausted and sad. I perfectly get what it’s to feel that you’re not worth enough, smart enough, wealthy enough. If you just knew it’s all in your mind…it’s all about work, organization, self-education, discipline. 

I have tried all the organization, note-taking, insights, notes, scheduling apps, calendars you can imagine. The one only app that has helped me is Notion.

I have to admit I tried it about a year ago and left it because it was too complicated. But after not finding anything better, I came back to it and it seems they had made a lot of improvements. It has direct access on your phone’s first screen where you can write a “quick note” and you can priorly select where it’s going to be saved.

You can share part of your workspace with other users, and keep a section private for you. It has tables, bullet lists, checkboxes, menus, paragraphs, headings, number lists… you can really do anything you want in there. 

Since I have mastered it, so to speak, not a master anyways, it has become so so useful. 

So I wanted to share it with you today, in case it becomes the first step you need to take toward your goals.

I have no commission whatsoever, it’s a sincere insight into what helped me.

This is the website:

https://www.notion.so/

Let me know your thoughts. Take care, and take action today. Even if it’s small. 

What no one tells you about marketing your horror book!

Alright, I often detect confusion in regards to what is what when it comes to “types” of horror publishing.

Standalone: Novel-sized manuscript that doesn’t belong to a series. It “stands alone”.
Series: More than one book linked by a thread.
Collection: More than one story by THE SAME AUTHOR, collected in a book or manuscript.
Anthology: More than one story by DIFFERENT AUTHORS, normally collected by theme, on one book or manuscript.
Short story: A manuscript that doesn’t reach the length of a novella.
Novella: A manuscript longer than a short story but that doesn’t reach the length of a novel.

LENGTHS:

Short story: over 1,000 words, usually less than 8,000 words

Novelette: 7,500 to 19,000 words

Novella: 10,000 to 40,000 words

Alright, now

How to market NOVELLAS, SHORT STORIES AND COLLECTIONS – Perspective

Who is the audience for this kind of manuscript?

Busy people. You are talking to a busy audience. It happens to me, if I start a long book, next time I grab it I won’t even remember who the author is. So when you’re sharing one of this kind of titles, you need to know who you are talking to.

What do they aim for? A scary, quick read that takes them away from reality. Therefore, in your taglines and keywords you’ll want to write something like:

“An afternoon of horror!”
“Trip to Hell and back in one day!”
“The quick dose of horror you need in your daily routine!”
“A disturbing taste of […]”

How to market NOVEL-length books

The novel will stay with you for a few months, or one if you have a lot of free time. So it’s more of a romantic companion other than a quick bud.

There, you want to dive deeper into the characters, the thread, and the environment. The background of the story… the person who is going to purchase a novel is willing to hear the details and the shade of the story. Here you have lots of materials to work with.

Who needs a quick read, doesn’t have time to read an endless ad.

The person who wants to choose between novels will stop to see which one is deserving the few next months of their time.

That’s why you shouldn’t take lightly who are you selling to. Never forget that. Normally people are quite positioned in regard to these two options.

Know your audience. Dive deeper below.

Know your audience

This is just a piece of the puzzle. If you want to master your engagement and growth, join us 100% for free on our TBM Marketing Growth Program.

Do you want us to take care of the tedious marketing part?

If you want the best place to advertise your horror content fast and efficiently, you’re looking for SLASHER

Know your audience

One mistake we make when sharing our product is to talk to ourselves, instead of talking to the audience.

When you want to sell a product (such as a film, book, art, game…) you need to ask yourself what would make you click on that link. I see this often, creators talk about themselves, “I have done this and I’m an expert at that”. It’s sad but, normally, the general audience doesn’t care about that.

Why do you click on a video game ad? Because of a badass graphic that makes you say out loud “Cool!!”

Why do you check out a new film? Because it says it’s something different from what you have watched before.

Why do you start listening to a podcast? because they have given you some value in advance. I find myself scrolling through podcasts that announce a lot but then they don’t really give you anything you can ACTUALLY use.

Does that sound familiar to you?

Because we work within the walls of horror fiction, it seems that we don’t have to target our audience, that we don’t need to care about the way we advertise because we’re “already talking to a community that consumes that specific kind of material.”

That’s a huge mistake. You need to analyze what kind of content are you working with and then ask yourself WHY WOULD YOU be caught by it when scrolling down your feed. I’m certain you ignore many of the ads your fellow creators post. Do you know how important that information is? You are a great source of data when it comes down to what a consumer, a horror fan loves!

Have you thought about that?

Well, now I want you to grab a notebook and write down EVERYTHING that makes you stop in a post, ad or link. And keep it close. Every time you consume a piece of content, ask yourself why you just did that, and write it down.

Examine your audience. Get to know them closely, so you can give them EXACTLY what they love.

Mar Garcia
Founder of TBM Horror and TBM Horror Marketing

Do you want us to take care of the tedious marketing part?

If you want the best place to advertise your horror content, you’re looking for SLASHER

Advertise on Slasher

You can now join our subscribing list for FREE PROMOTION opportunities, free tools and advice for your own marketing!
Join the TBM Marketing Growth Program!

9 + 1 Tips to promote your horror film that actually work!

One of the most significant problems filmmakers face when marketing their work is the low budget. Of course, you invested your money and soul in your project, and getting it to the audience very often, falls behind.

Also, the traditional filming and distribution industry sometimes doesn’t help with this problem, since digital marketing and social media have grown so fast, that we can make the mistake of missing some great free opportunities, at the height of the new generation’s skills.

Well, that’s where we come into the scene. We are going to give you some practical, effective advice to start ranking your film.

  1. KNOW YOUR AUDIENCE.
    “For a film?” Yes, mon ami. Even though the horror community is very embracing, it has many different tentacles and some of which might not be interested in your film.
    Brainstorm all the concepts, ideas, tones and influences surrounding your film. What kind of watcher will ADORE your film? Who are they influenced by? Take your time, you’re going to use all this information as a basis for your campaign.

    Once you have it, start creating images, captions, tags and hashtags that are going to catch the eye of your perfectly targeted audience. Don’t just focus on showing your film, let them know why it’s going to get to them and what kind of emotions is going to evoke. A common mistake when advertising a film, is to treat them all as the same because they all are “horror”.

    Well, I’m a horror fan, and vamps are not my thing. The effort you might have put in bringing your vamps film to my attention will fall into an empty bucket because I will keep on scrolling.
  2. CREATE A WEBSITE
    Nowadays is super cheap to create a website. Build a simple, eye-catching one for your film: cast, make-up artists, scriptwriters, video editors… everyone involved should be mentioned! Add some backstage images and explain something fun. Share your social media platforms and upload some content people can use.

    “But I already have a blog and I made a post/new page for the film”.
    *Clearing my throat.* Create a website.

    Your film is IMPORTANT ENOUGH to be in the spotlight. If you don’t believe, so won’t any distributor, reviewer or fan.
  3. YOUR FIRST TRAILER
    “But I haven’t finished my film yet!” I know, and your audience is very interested in what’s going on. Prepare a first short trailer with a few glimpses of the backstage. Some make-up work, a couple of taglines, and leave them hanging in there. It’s very important to start making noise about your film months before it’s released.

    Upload it to your website.
    Post it on Youtube, Tiktok, IG Reels and Facebook. Push it, share it. Be consistent.
  4. TALK ABOUT IT
    Inquire to a bunch of podcasts and radios for an interview, it’s the best way to be able to talk about your film, be funny and interesting. Engage with your audience.

    Collect the contact of horror websites and bloggers who want to talk about it, create a super cool media kit and send it to them. you’ll make a second one once it’s finished.

    Upload it to your website.
  5. POST-PRODUCTION STAGE
    Time for the second trailer.
    Create some merch and sign up for a giveaway runner app to start a big giveaway, some of them are for free, what are you waiting for?
    Create some kickass graphics with cool images to advertise your giveaway. Again, reach out to your distribution list (which you have already created because you listened to me, right!?).
    Also, look for influencers on social media who you see using merch and talking about movies. They’ll be happy to join. Offer them some kind of retribution for helping you spread the word, like some merch article, for example.

    Upload it to your website.
  6. POSTER(s)
    Design 3 amazing posters, being one of them the main one. Observe which one is preferred by the audience. Use it as a question on your giveaway. Like this you make them participate and you’ll know which poster has to be the final one.
  7. SCREENER TIME!
    We need reviews. Time to collect a bunch of reviewers’ contacts and send them your screener.

    Once you start getting reviews, create graphics with them and share them around on social media and yes, again, your website. At this point, that website has become your media kit with all your evolution and information.
  8. FESTIVALS AND AWARDS
    Time to present your film to awards and festivals that will back up your authority. Take that laptop and start looking for the ones you’d like to join. It’s a tedious job, but it pays off.
    Use your chosen poster, media kit, website, reviews, images, trailers and screener to address them. Be professional and follow their guidelines.
  9. LAUNCHING
    This will look very different depending on your background and audience. Use all your tools to spread the word around.
    If you don’t have a distributor, you can upload it on Primevideo (Amazon) for free. You get 50% after taxes. You’ll have a link to start selling your movie. And Primevideo is available worldwide, unlike other apps which are only in the US and Canada.
  10. EXTRA TIPS on Digital Marketing

For the odds to favour your algorithm ranking:
Post once a day on posts and stories.
Use 4 high-ranked hashtags and ten specific ones.
Create your own hashtag, so you can track when people talk about your movie.
Tag streaming websites.
Create funny posts about your cast and the making-off.

Finally, don’t give up. Keep on pushing it, sharing, creating snippets. Be consistent, start conversations with your followers. If you’re successful, you won’t have much issue finding a distributor for your next film or even being able to pay for a marketing campaign.

Comment below or reach out if you have any questions or doubts! We’re always happy to help!

Mar Garcia
Founder of TBM Horror and TBM Horror Marketing

Do you want us to take care of the tedious marketing part?

If you want the best place to advertise your horror content, you’re looking for SLASHER

Advertise on Slasher


You can now join our subscribing list for FREE PROMOTION opportunities, free tools and advice for your own marketing!
Join the TBM Marketing Growth Program!

How to never run out of content for your website

WEB CONTENT

There are several different ways you can keep your content updated. Your website content should always be an alive organism, even if you’re a writer, you can write blog posts or articles that keep your audience interested in your work. 

  1. Your own blog posts
    1. Create a brainstorming list of potential ideas to share with your audience
    2. Don’t make them too long. The more you break them down, the more posts or articles  you’ll be able to publish
    3. Have a calendar. Organize your material. How often are you going to post something new and interesting? Take the decision, and let your audience know. 
    4. Consistency is key. Persevere even if in the beginning they are not listening. If you tell them you’re going to post once a week, but you don’t, they will most likely stop checking on you.
  2. Guest posts
    Create an open call to give a spot to other authors. Why not? They are going to create content to keep your website interesting, you’ll create new connections that can be beneficial in the near future and you’ll be helping them back.

    Besides, they will probably share the link around so people can read their articles. That means backlinks your way, which are amazing for organic ranking on search engines. Also, that’s a green flag for Google to sort your website as healthy since they will understand the audience likes it.

    Also, helping each other is always a healthy perspective.
  3. Sharing an excerpt from an important article,
    and linking the “read more” to their website. They will realize and maybe come back to you to say thank you. Even if they don’t, you’ll be providing your audience with great content they can be entertained with when being around your website.

    Always remember to give credit to the author and website. Good praxis is key!
  4. Images
    Make sure all your images are engaging, eye-catching and high quality. It doesn’t only help Google have a good eye on you, but people are naturally drawn to good-quality graphics. It will make you look professional and reliable.
  5. Videos
    Ah, we’re afraid of recording videos, aren’t we? Don’t worry, you can search for videos related to your content and embed them in your article as interesting related content. Search engines rank very positively the websites with embedded videos.

    That will motivate and inspire you to create your own videos, maybe you can start just start sharing your screen, showing your product, reading and excerpt or previewing your film.

    **Note: remember the good SEO practices we mentioned already in prior posts! Take them into consideration when you’re writing your content or editing the guest posts.

If you want the best place to advertise your horror content, you’re looking for SLASHER

Advertise on Slasher

How to increase your audience by working with your own stats!

The ABC of understanding your statistics

Impressions, engagement, clicks and reach…

What a mess, right? How many times do we come across these terms and are not very sure of what they mean…? Haven’t you seen at the left corner of a tweet a tiny thing that says “reach: 654” and thought, “How is it possible if it has only two retweets?”

Let me break it down for you, it’s in essence, very simple.

Impressions

Impressions (AKA view-through) are the number of “digital views” on a piece of content, post, link, image or ad.

Why are they important? When you get a decent amount of impressions, you can get paid on online advertising for X number of impressions. It also gives you an exact idea of the most and less popular content on your website or platforms.

Watch out though, don’t mistake them for actual clicks on a link or the term “engagement”. Impressions are how many “eyes” that piece of content has potentially had during a specific period of time. That’s why you get paid for them, it’s like a TV commercial. The more watchers the channel has, the more expensive is to play an ad in them.

Nevertheless, you need to know that the efficacy of measuring impressions is under debate since some marketers have the opinion that if a person is just wandering about a website, can come across the same ad several times, which makes the impressions inaccurate to calculate the conversion rate of potential clients.

Cost Per Mille (CPM) is the way we mostly measure impressions. One mile are 1K impressions.

At the same time, you might have come across the term OCPM (Optimized Cost Per Mille). This term is used by Facebook, whose algorithm tracks the targeted audience for your impressions and clicks, instead of showing it to the first 1K people who come across the ad.

The efficacy of CPM versus OCPM is about test and error. CPM is cheaper but less successful, while OCPM is more expensive and studies show the conversion rate is greatly higher. The only controversy is the fact that you need to trust Facebook to do the work, and still, some are not willing to.

Clicks

You can have an impression without a click, but not a click without an impression.

Let’s read that again.

Clicks on your piece of content are trackable and an accurate measure of your conversion rate of potential clients, audiences or buyers. The paid advertisement over clicks is measured in Cost Per Click (CPC).

Engagement

Engagement is an effect or interaction in any shape or form the audience has with any kind of content. Engagement is inherently attached to the experience the user or visitor has with your brand or company.

There is no established way of describing engagement since it’s the way your audience connects or has a relation with your content. While on Twitter will be RT, likes and quotes, on Instagram will be likes and comments. Facebook will track shares, comments and reactions.

Depending on your marketing goals, you’ll focus on getting one kind or another. 

Reach

Reach is how many people have seen your piece of content. But… wait, weren’t those the impressions? Not exactly. The impressions are the number of times that the content is displayed, which can be several times for each person. 

Let me tell you an example. 

If three people come across a displayed ad two times each:
Reach: 3
Impressions: 6

Reach can also be called “visitors” on your website. So we can say you can calculate the reach by dividing the impressions per frequency. 

Although if you’re not familiar with these terms, it can seem a bit tricky at the beginning, it’s important that you start experimenting and testing with these data. They’re very important to report the success of your promotional efforts, even if it’s to bring readers to a blog post or an ad you’re running for your business. 

Let’s get to work:

  1. Make sure you download your weekly or monthly reports from your website or social media platforms and start getting comfortable with them. 
  2. Observe what worked, and what didn’t. 
  3. If you see a spike in your stats, think about what happened that day or period that made people engage more with you. Was that a post on social media? Was it a backlink from a website? 
  4. Repeat what worked in that spike. This time, being aware of what you are doing and observe the specific results. 
  5. Did it work again?
    1. Yes: great! You just got your first successful strategy you can run again and again to bring new audience in. 
    2. No: Alright, now you have two interesting kinds of data. Doing the same, one time worked, and the other didn’t. Write down what were the conditions the first time, and the second.
      It’s time to add a new concept: posting time. Have you explored which days a week and times of the day are more prone to bring people in? 
  6. Try again, this time, in two different time frames. What happened?
  7. Create a spreadsheet and write down all your data. Do this for 4 consecutive weeks, and take the time to analyze your newly collected information. 
  8. Want to get professional? Create a spreadsheet with one page for each of your social media platforms and website/s.
    It sounds tedious, I know, but success is not measured by how many beds of roses you enjoy a year, is it? Statistics and analysis are mostly not fun, but fundamental (hey, I just created a cool tagline there, I need to use that more often…).
    It will be a big effort at the beginning, but once you have the system, you only need to update the information and take a specific time a week to report and take decisions. Give it a try and see the efficacy of your website and content increase greatly in a short period of time. 

Do you need more help or are SUPER excited about learning more? Check out this post about mastering your SEO:

Super easy SEO basics to start ranking your content properly.

Promote your freebie —for free.

Hi there!!!

AUTHORS WITH FREEBIES/FREE EBOOK AVAILABLE

One of the most common ways to promote a book is to give away some for free, every now and then. Several authors run this kind of campaign, but very often they are not very successful, because they don’t reach many audiences.

That’s why I receive many inquiries to promote freebies from authors. After giving it a thought, I decided to send a weekly email to our subscribers with the free ebooks available for them, all at once.

Pages: 1 2

Super easy SEO basics to start ranking your content properly.

When we have a product to market we need to make sure the whole package is ready to rank like a pro on search engines and social media platforms.

Today I will show you the ABC of the SEO you need to skyrocket your website.

We are going to talk about taglines, key phrases and long-tails. Also about the importance of backlinks and targeted content. I will also explain the importance of a good design, the use of images, videos and infographics.

If you want to learn more about SEO and how it can boost your business then keep on reading.

How to Write a Tagline for Your Product or Service?

The first thing we need is a tagline. The tagline is the statement that describes what your business does in one sentence. It should be short, catchy and memorable. It should also be able to attract potential customers and make them want to get more information about your horror content.

Tell them WHY they are going to love your content.

ALT text in images.

I have already mentioned this, but I will get a bit more into detail. Google crawls every link and ALT text, it’s the way it understands what kind of material you share. The more text you have in ALT tags, the better.

Google uses this information to understand what your website is about. If there are too many images on a single page with missing ALT texts, it will not be able to crawl it properly and may even penalize you for that.

Basic SEO in website/blog posts

There are four main important things to consider.

The SEO title.

It’s the “official title” Google is going to look for.

The SEO description.

This is the “alternate title” Google wants, so it’s very important that you write a detailed one for every post.

The SEO meta description.

It’s an additional line of text that goes below the title and represents your website or blog in search results pages (SERPs). So when someone clicks on your link in SERPs, they see all this information about you before even visiting your page.

But, you have to know that Google has recently changed the way it shows meta descriptions. It now uses a description from your page that’s most relevant to the user’s query. This means that if your post has a long, detailed description with relevant keywords, it will probably be used as the meta description.

Link & anchor text

I think it’s pretty obvious to say your link has to be clear and make sense to search engines. If it’s not, Google will ignore or penalize your page. If you’re linking to another site, make sure that all the keywords in your anchor text are also found on their page and that they’re relevant to each other.

Good use of headings and subheadings

Yep. Google is also going to decide how “readable” is your post, and if the user experience is going to be satisfying or not.

Don’t write long, endless paragraphs. Max three or four lines and intercalate them with subheadings (H2, H3, H4…).

The heading or H1 has to almost match your SEO title. This is important.

Use bold and italics when appropriate. These are not just for design, they can also help your content be more understandable to Google. Use them sparingly, though—it’s best to focus on writing clear, concise sentences that make sense when read out loud.

Link other posts from your own website or blog

These internal backlinks improve the user experience rate and Google likes it. As long as they’re related! Your site map has to be clear and spotless. No messy anchor texts, or linking pages in an unorganised way.

Use the “related posts” plugin on your website so you have this covered already.

Well, I think this is enough for today! We’ll talk more in the next post!

This post is part of a series on SEO. If you want to keep up with all of my posts, make sure to subscribe below and follow us on social media!

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More help with your marketing!

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Can’t get easier than that…

Due to the big amount of content, we have for your marketing, we had to make a new IG profile for you!

Follow up for free promos, new posts, and blogs full of tips&tricks for you all horror creators!

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Cheers!

Mar