Adapt or die. Evolve with your audience

The top problem for marketers. Stubbornness. The social media apps war. In my opinion, one of the greatest challenges marketing has nowadays, is that the industry, like many others, has evolved incredibly fast. The problem comes when our mind doesn’t. Many people are still holding tight to old patterns, traditional protocols that are not efficientContinue reading “Adapt or die. Evolve with your audience”

You’re missing out on exposure for your horror content. Only a listing? Only a subscription? Much more.

I’ve been working with the horror industry since 2017 and witnessed the evolution of the struggle for creators to get their word out there. Six years of test and error, trying new methods, tendencies, approaches and messaging. Six years of polishing what works and what doesn’t. That’s why I, steadily, have concluded that consistency andContinue reading “You’re missing out on exposure for your horror content. Only a listing? Only a subscription? Much more.”

Step by step of promoting your music for FREE

One of the very common huge mistakes I observe in bands, in this case, metal bands, is that you don’t offer any kind of information about yourself. If you look for their context or background in their “about” sections on Spotify, Bandcamp, and even YouTube, they say nothing. At most, you can get a “deathContinue reading “Step by step of promoting your music for FREE”

Conquer your dreams

Break down your dream and conquer it one bite at a time The problem with big dreams is that they look so big. And overwhelming. We don’t know where to start.  The first excuse we tell ourselves is “I have no time”. Have you actually stopped and gone through your schedule? We lose hours andContinue reading “Conquer your dreams”

What no one tells you about marketing your horror book!

Alright, I often detect confusion in regards to what is what when it comes to “types” of horror publishing. Standalone: Novel-sized manuscript that doesn’t belong to a series. It “stands alone”.Series: More than one book linked by a thread.Collection: More than one story by THE SAME AUTHOR, collected in a book or manuscript.Anthology: More thanContinue reading “What no one tells you about marketing your horror book!”

Know your audience

One mistake we make when sharing our product is to talk to ourselves, instead of talking to the audience. When you want to sell a product (such as a film, book, art, game…) you need to ask yourself what would make you click on that link. I see this often, creators talk about themselves, “IContinue reading “Know your audience”

9 + 1 Tips to promote your horror film that actually work!

One of the most significant problems filmmakers face when marketing their work is the low budget. Of course, you invested your money and soul in your project, and getting it to the audience very often, falls behind. Also, the traditional filming and distribution industry sometimes doesn’t help with this problem, since digital marketing and socialContinue reading “9 + 1 Tips to promote your horror film that actually work!”

Super easy SEO basics to start ranking your content properly.

When we have a product to market we need to make sure the whole package is ready to rank like a pro on search engines and social media platforms. Today I will show you the ABC of the SEO you need to skyrocket your website. We are going to talk about taglines, key phrases andContinue reading “Super easy SEO basics to start ranking your content properly.”

7 Mistakes that might be ruining your marketing campaign

Your content not making sense It’s easy to mix things up. If you want to show authority and professionality, don’t follow an educational post with a shot of your cat, so to speak. Not being consistent in posting Not only people will forget about you in a tick if you stay for days without postingContinue reading “7 Mistakes that might be ruining your marketing campaign”