Very often, the biggest rock we find on the way to running our business is not to set it up but to detect the mistakes or bad praxis that are stopping our brand from becoming the best version of ourselves. This is one thing I have learned the hard way. When you don’t have aContinue reading “3 massive mistakes and wrong perspectives that are stopping you from reaching success”
Category Archives: Digital Marketing Strategy
A personal 4-calls workshop to build your business or brand, together you and I.
I started from scratch knowing zero. So I have made many mistakes any inexperienced person could do. Thankfully, not all of them. One thing that kept me in the right direction was to put people first. I never thought of the money or “my brand”, in my mind, I only wanted to offer something thatContinue reading “A personal 4-calls workshop to build your business or brand, together you and I.”
Adapt or die. Evolve with your audience
The top problem for marketers. Stubbornness. The social media apps war. In my opinion, one of the greatest challenges marketing has nowadays, is that the industry, like many others, has evolved incredibly fast. The problem comes when our mind doesn’t. Many people are still holding tight to old patterns, traditional protocols that are not efficientContinue reading “Adapt or die. Evolve with your audience”
Conquer your dreams
Break down your dream and conquer it one bite at a time The problem with big dreams is that they look so big. And overwhelming. We don’t know where to start. The first excuse we tell ourselves is “I have no time”. Have you actually stopped and gone through your schedule? We lose hours andContinue reading “Conquer your dreams”
What no one tells you about marketing your horror book!
Alright, I often detect confusion in regards to what is what when it comes to “types” of horror publishing. Standalone: Novel-sized manuscript that doesn’t belong to a series. It “stands alone”.Series: More than one book linked by a thread.Collection: More than one story by THE SAME AUTHOR, collected in a book or manuscript.Anthology: More thanContinue reading “What no one tells you about marketing your horror book!”
Know your audience
One mistake we make when sharing our product is to talk to ourselves, instead of talking to the audience. When you want to sell a product (such as a film, book, art, game…) you need to ask yourself what would make you click on that link. I see this often, creators talk about themselves, “IContinue reading “Know your audience”
9 + 1 Tips to promote your horror film that actually work!
One of the most significant problems filmmakers face when marketing their work is the low budget. Of course, you invested your money and soul in your project, and getting it to the audience very often, falls behind. Also, the traditional filming and distribution industry sometimes doesn’t help with this problem, since digital marketing and socialContinue reading “9 + 1 Tips to promote your horror film that actually work!”
How to increase your audience by working with your own stats!
The ABC of understanding your statistics Impressions, engagement, clicks and reach… What a mess, right? How many times do we come across these terms and are not very sure of what they mean…? Haven’t you seen at the left corner of a tweet a tiny thing that says “reach: 654” and thought, “How is itContinue reading “How to increase your audience by working with your own stats!”
Super easy SEO basics to start ranking your content properly.
When we have a product to market we need to make sure the whole package is ready to rank like a pro on search engines and social media platforms. Today I will show you the ABC of the SEO you need to skyrocket your website. We are going to talk about taglines, key phrases andContinue reading “Super easy SEO basics to start ranking your content properly.”
7 Mistakes that might be ruining your marketing campaign
Your content not making sense It’s easy to mix things up. If you want to show authority and professionality, don’t follow an educational post with a shot of your cat, so to speak. Not being consistent in posting Not only people will forget about you in a tick if you stay for days without postingContinue reading “7 Mistakes that might be ruining your marketing campaign”