You know I don’t like introductions because when I’m looking for a cake recipe and click on a link that says “cake recipe”…. give me the recipe! I’m sure I’m not alone.
So let’s dive in.
This one seems obvious, but you’d be surprise of how often I see graphics out there which are blurry or poorly edited, also blurbs and taglines with errors and typos. This pushes away any possible client or customer.
Nowadays, there are plenty of software apps that you can use, like Canva or Grammarly to make sure your texts and images look great. They all, normally, have a free plan, which may be more than enough for a good looking content.
2. Who are you talking to?
Know your audience. It’s not the same to adress an agent than a fantasy fan. Even, between genres, it’s different. Action looks adrenaline; fantasy looks for dreamy worlds; thriller looks for mystery and suspense; horror looks for fear.
So they are going to react differently to the same tagline. Study the other accounts, what are they doing? How are they addressing their audience? What kind of words are they using?
Tip: Create a spread sheet with all the information you find on how other accounts behave and what kind of content they share. That’s gold in your pocket.
3. Interaction is everything
David posts several entries accross social media about his new book. He keeps an eye on them and every time he gets a comment, he goes back to it and answers in a kind, funny way.
David is intelligent.
Be like David.
You don’t want to be that ghost who never has time to respond to a comment or to retweet and share the others’ work. Why would people want to collaborate in the spreading of your work if you don’t invest time in them?
4. Consistency. Consistency. Consistency.
Again? Consistency. Sometimes we get excited about promoting our work. And one jolly morning you get in front of your laptop and, decided to engulf social media, spend hours creating cool graphics, following a bunch of people, tweeting your way to the top and interacting with every single soul on Facebook. You even put together that Pinterest account you have been avoiding so far…
You’re proud of yourself. You worked hard. People will listen.
Hours go by and only a few likes here, one comment there… 0 sales.
Next day, all the posts have scrolled down and people don’t even see them. And you’re annoyed. You feel you lost your time and effort. So today, you don’t even open your platforms. And why should you answer any comment anymore? Next week you’ll think what to do…
Let me tell you something. Even when it seems so, that work wasn’t lost, but it became lost when you didn’t have the consistency to do the same the following day.
You need to picture engagement and audience like an old combustion engine. When you start it, you take some time to see some movement. It seems it’s not working.
All the people that interacted with you the first day,are so prone to do it again when they see you around again, even more if you gave them something of value. The engine starts rolling, and slowly, it speeds up. The more you share and interact with the audience, the more they congregate around you. But you need to be there in a consistent way.
At least 3 or 4 times a week you need to appear in their feeds. Who didn’t realise about you the first time, will do it the seventh. You’ll sound familiar to them and they won’t even know why.
Because you’ve been there.
Despair not. Be perseverant and don’t fall for disappointment. Advertising on social media is not easy at all. If it was as easy as to tweet a couple of things a week, we’d all be famous, right?
Tip: schedule your content. Take one day to create it and schedule it along the week. There are plenty of free scheduling softwares out there, like Later or Buffer.
Make sure your website or blog looks AMAZING. Then, address similar sites to exchange content or to guest post for them. Why?
Backlinks are links that point to your website. Everytime someone shares your link on another website, search engines track it and consider your content is being appreciated by someone. This is how they decide if your content is valuable or not.
There are websites like Quora or Story Fix where you can submit a guest post. Just search on Google: “guest writing websites” and you’ll have work for days compiling them.
Tip: Beware! Don’t fall for buying fake backlinks. Nowadays search engines perfectly know how to detect fraud and they’re going to penalize you with a huge drop in your organic search position.
The more backlinks to your website, the higher your position on the search engines, so the more visibility of your own content. Also, you’ll benefit from all their audience’s eyes on your work!
I hope this helped you get on track with your own marketing campaign! Obviously we could develop each one in a whole book, but in my opinion, this is a good start.
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