7 Mistakes that might be ruining your marketing campaign

Your content not making sense

It’s easy to mix things up. If you want to show authority and professionality, don’t follow an educational post with a shot of your cat, so to speak.

Not being consistent in posting

Not only people will forget about you in a tick if you stay for days without posting (on any platform you work with) but the algorithm will too and your visibility will sink like a rock in the sea.

Not crossing your traffic between platforms

The higher the web you create, the more search engines see you. Logic, right? Cross all your content between your platforms and create backlinks to the content, like this, you back up traffic, increase your visibility rate on algorithms and search engines will start realising that you actually exist.

Not checking your data

Do you consider what you do your business? Then take it as a business. If you’re not checking your data and your analytics, you’re not taking this seriously. You need to know WHO your audience is, WHAT they like and HOW they want it. Analytics is your friend.

Not interacting with your audience

I know we’re busy, and that you might start having tons of notifications to attend to, but don’t ignore people. Because that’s what they are… people. And no one likes to talk to a wall, right?

Not checking what others are doing

I’m not telling you to copy anything, but you can actually learn a lot by observing how others are doing. Choose some other accounts that have made it before you and see how they work.

Not posting quality

Think of yourself as the audience, what do you think when you see poorly posted content? Well, that’s what they’re going to think of you as well if you do the same. Chances are they won’t come back.

Let me know, what struggles do you deal with in your marketing adventures?

Breaking down your Twitter marketing strategy – 10 hacks to grow your audience in 2023

The audience on Twitter is growing and organic. It needs work though, let’s dive in.

  1. Focus your content

    You need to choose specific niches: focusing is winning. I would recommend choosing 3 to 4 content buckets at most.
  2. Tweet AS MUCH AS YOU CAN.

    I have checked this first hand. The more I tweet, the more my analytics touch the roof of the charts.
  3. Follow who follows you (when it’s a decent account)

    Twitter is the only platform that doesn’t set a limit of followings, so don’t try to look like a super star with 5M followers and following back to 3 of them. Why do that? Be nice and repay kindness with kindness.
  4. The visibility is much higher than on any other platform. Take advantage of it!

    Facebook has a ridiculously low rate of visibility since they want you to pay to get seen. Instagram and its constant change of algorithm have turned engagement into a very tough mission.

    Twitter has a much more transparent policy and your tweets stay much longer on the surface.
  5. People follow David because his content is so cool. Be like David.

    Not all your tweets are going to be gold, but make sure everything you tweet is interesting. Target the audience, place yourself into their mind for a moment and work out what’s most attractive to them.
  6. Make sure your profile bio is made properly.

    In your bio you need concrete, clear and quality information. Who are you? What do you do? What do you offer? How can they contact you?

    Leave the dad’s jokes for your tweets.
  7. Use a scheduling app.

    Don’t trust you’ll have time. We never do. Scheduling apps are your friend. There are plenty of free ones. You have no excuses left, my friend.
  8. Don’t ask for things. Please. Don’t do that. Don’t.

    Once you provide with vaue material or content, then you’ll get that help back. Don’t be that person who’s always asking for retweets, reviews, free codes, free courses etc. Give so you are given back.
  9. Be consistent.

    If you start a content strategy and engagement campaign, go for it or stay home. If you stay half the way, people won’t take you seriously.
  10. Don’t look back. Keep perspective.

    Don’t expect instant results. Believe in your quality, hard work and your work will give you solid, organic and real fruits. Don’t give up just because you didn’t get 500 followers in a week. Good things come in little jars, as we say here. Be patient.

I hope these tips helped you get the encouragement you need to start your own race. Let me know any question, comment or content idea you’d like me to talk about.

5 top tips to start marketing your product like a PRO

You know I don’t like introductions because when I’m looking for a cake recipe and click on a link that says “cake recipe”…. give me the recipe! I’m sure I’m not alone.

So let’s dive in.

1. Quality

This one seems obvious, but you’d be surprise of how often I see graphics out there which are blurry or poorly edited, also blurbs and taglines with errors and typos. This pushes away any possible client or customer.

Nowadays, there are plenty of software apps that you can use, like Canva or Grammarly to make sure your texts and images look great. They all, normally, have a free plan, which may be more than enough for a good looking content.

2. Who are you talking to?

Know your audience. It’s not the same to adress an agent than a fantasy fan. Even, between genres, it’s different. Action looks adrenaline; fantasy looks for dreamy worlds; thriller looks for mystery and suspense; horror looks for fear.

So they are going to react differently to the same tagline. Study the other accounts, what are they doing? How are they addressing their audience? What kind of words are they using?

Tip: Create a spread sheet with all the information you find on how other accounts behave and what kind of content they share. That’s gold in your pocket.

3. Interaction is everything

David posts several entries accross social media about his new book. He keeps an eye on them and every time he gets a comment, he goes back to it and answers in a kind, funny way.

David is intelligent.

Be like David.

You don’t want to be that ghost who never has time to respond to a comment or to retweet and share the others’ work. Why would people want to collaborate in the spreading of your work if you don’t invest time in them?

4. Consistency. Consistency. Consistency.

Again? Consistency. Sometimes we get excited about promoting our work. And one jolly morning you get in front of your laptop and, decided to engulf social media, spend hours creating cool graphics, following a bunch of people, tweeting your way to the top and interacting with every single soul on Facebook. You even put together that Pinterest account you have been avoiding so far…

You’re proud of yourself. You worked hard. People will listen.

Hours go by and only a few likes here, one comment there… 0 sales.

Next day, all the posts have scrolled down and people don’t even see them. And you’re annoyed. You feel you lost your time and effort. So today, you don’t even open your platforms. And why should you answer any comment anymore? Next week you’ll think what to do…

Let me tell you something. Even when it seems so, that work wasn’t lost, but it became lost when you didn’t have the consistency to do the same the following day.


You need to picture engagement and audience like an old combustion engine. When you start it, you take some time to see some movement. It seems it’s not working.

All the people that interacted with you the first day,are so prone to do it again when they see you around again, even more if you gave them something of value. The engine starts rolling, and slowly, it speeds up. The more you share and interact with the audience, the more they congregate around you. But you need to be there in a consistent way.

At least 3 or 4 times a week you need to appear in their feeds. Who didn’t realise about you the first time, will do it the seventh. You’ll sound familiar to them and they won’t even know why.

Because you’ve been there.

Despair not. Be perseverant and don’t fall for disappointment. Advertising on social media is not easy at all. If it was as easy as to tweet a couple of things a week, we’d all be famous, right?

Tip: schedule your content. Take one day to create it and schedule it along the week. There are plenty of free scheduling softwares out there, like Later or Buffer.

5. Backlinks

Make sure your website or blog looks AMAZING. Then, address similar sites to exchange content or to guest post for them. Why?

Backlinks are links that point to your website. Everytime someone shares your link on another website, search engines track it and consider your content is being appreciated by someone. This is how they decide if your content is valuable or not.

There are websites like Quora or Story Fix where you can submit a guest post. Just search on Google: “guest writing websites” and you’ll have work for days compiling them.

Tip: Beware! Don’t fall for buying fake backlinks. Nowadays search engines perfectly know how to detect fraud and they’re going to penalize you with a huge drop in your organic search position.

The more backlinks to your website, the higher your position on the search engines, so the more visibility of your own content. Also, you’ll benefit from all their audience’s eyes on your work!

I hope this helped you get on track with your own marketing campaign! Obviously we could develop each one in a whole book, but in my opinion, this is a good start.

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